The path from traditional craftsmanship to e-commerce is inevitable for willow weaving crafts.
2018-09-22
In recent years, due to the high technical difficulty, long learning cycle, and complex processes of willow weaving, the passing of older artisans and the unwillingness of young people to learn have led to the loss of some crafts, putting them on the verge of extinction. Many excellent folk handcrafts face similar problems. The prosperity of Linshu willow weaving has once again demonstrated the value of the market. Locals have experimented with various raw materials, increased product variety, and utilized e-commerce to promote their products. This has not only put willow weaving on the path of industrialization but also provided employment and development opportunities for more and more people, ensuring the continuation of this traditional craft. Allowing the market to participate reasonably in the protection of traditions is not only an important means of protecting intangible cultural heritage but also a guarantee for the development of rural characteristic economies.
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