In recent years, due to the technical difficulties of willow weaving, the long period of practice and the complicated procedures, some old artists have died one after another, and young people are unwilling to learn, which has caused some of the technology to be lost and endangered. Many excellent folk handicrafts are facing such problems. We have seen the value of the market from the prosperity of Lintong Liubian. Local people try various raw materials, increase product varieties, and use e-commerce to promote products. On the road of industrialized operation, it also provides more and more people with a platform for employment and development. Of course, traditional craftsmanship has also been inherited. Letting the market reasonably participate in traditional protection is not only an important means of protecting intangible cultural heritage, but also a guarantee for the development of rural characteristics.